The Role of Industry in Pressure Injury Prevention

Today’s episode brings back our newest co-host Dr. Joyce Black. Dr. Black starts with her mailbox and then Martin Burns joins the conversation. Martin is the CEO of Bruin Biometrics and joins Dr. Black to talk about the role of industry in pressure injury prevention. Martin is a member of the NPIAP in an industry role as the chairman of the Corporate Advisory Council within the organization. This discussion will address what it’s like from the industry perspective when working with clinicians. They also discuss how industry helps with researching new technologies in patient care. Martin ends the episode with advice on how clinicians can work with industry when they come to the clinic to sell their products. We hope you enjoy this episode with Martin Burns and Bruin Biometrics!